Wild Fresa came to be from a simple challenge: my wild-hearted children needed clothes that could actually keep up with them.

We were all tired of choosing between polish and play, as it seemed both should be possible.

We needed clothes that could handle real life: bike rides, museum visits, family dinners, birthday parties, playgrounds, tailgates, beachside bonfires and everything in between.

So, I got to work with an expert seamstress, and we focused on finding the best fabrics and timeless prints, and then worked tirelessly to perfect the design and every finishing detail.

The result was our signature sets that look classic and feel effortless. Hand-finished by experts in our studio who pay attention to every stitch, our sets are built to hold up through washing and last through siblings, seasons, and real wear.

As ready for parties as playgrounds. The kind of thing kids reach for first in the closet, and parents are happy to see on repeat.

I hope your family enjoys our sets as much as mine does.