Wild Fresa began with a challenge: finding clothes that could keep up with our wild-hearted children.

We wanted pieces that were polished enough for birthday parties and museum visits, yet practical enough for playgrounds, adventures, and beachside bonfires. Clothes that held their shape through real life: washing, wearing, siblings, seasons.

We didn't find much, so we set out to make something that was up to the challenge. Classic, effortless and practical. As ready for parties as playgrounds. The kind of clothes kids reach for first in the closet, and parents are happy to see on repeat.

We landed on our signature sets. Designed in South Texas, with hand-embroidered details, natural fibers, and construction that lasts.

Our sets have become favorites in our closets, and we hope they become favorites in yours too.